ELECTRONIC GAMES HUB

Posts Tagged ‘Solve’

Why do people visit your blog post or article? There are 2 reasons:
Your reader wants entertainment; and
Your reader has a problem they want to know more about.
Entertainers
First we have the entertainment crowd. These are the visitors who come to your site for a light read . They might have a real interest in your topic or they might have seen the link on a social site such as Stumbleupon. Regardless, they are there to be for their own enjoyment and perhaps learn something new in the process. These are readers who will not convert to paying customers today, but may do so in the longer term future.
Problems Solvers
The next class of visitor we are interested in is the problem solver. Their primary motivation for visiting your site is to solve a problem or research an issue about a topic or product. These are your cash cow visitors, i.e. traffic that has the potential to become buyers in the short to medium term.
Selling To Your Problem Solvers
Problem solvers who visit your website do not come to buy, they are there to learn. If you use this opportunity to directly sell to your reader, they will continue their search on another site. There is an old marketing saying - people love to buy but hate being sold to. The purpose of your content is to pre-sell them by creating authority and desire for the outcome. Your goal should be to pick a problem that a typical user is experiencing and solve it. If the solution speaks to them about the outcome they want, then the reader will take action.
Pick A Problem And Solve It
How do you pick a problem your market experiences? If you have done your keyword research properly when you first established your site, you would have your main keyword phrase that you are targeting and a number of smaller niches that make up the categories. Pick a category and drill it down further. This is a micro-niche and is the subject of your problem.
As for the solution, what are the top 5 problems readers have with this micro-niche? Do some basic detective work and you have 5 article ideas. You don't have to be an expert here. Google the micro-niche phrase and see what are other authority sites are saying about the issue. Next, look up the item on Wikipedia and five of the top article directories.
You can also do some old style journalism for your solutions. Interview an expert on the subject. Sure, you will get turned down occasionally when you ask for an interview, but most people (and their ego) will jump at the chance to be seen as an authority in their profession. They get the chance to plug their business; you get an interview you can turn into articles or use as an upsell.
The Call To Action
A great pre-selling article needs a great call to action to close with. Otherwise, what's the point of writing the article in the first place? To start your close, ask yourself why you are writing the article? Generally, there are two reasons to create article content:
To create authority for a site and generate backlinks; or
To get visitors to click through to an offer page.
The call to action for the first article type is easy to spot as it is very generalized. This article is a good example. I am not trying to sell you a course or ebook. This article exists to build awareness of the website linked in the resources box.
Next, you have the call to action that links through to a money page. You want the reader to part with money or at the very least, opt in to your list. This call to action is far more aggressive. You might see phrases such as "Can you really get your partner back? Take our free 2 minute test to see if you can get your ex back.". You need to create the mind set of "this is the outcome I want, I can do what I just read and it seems so easy, but I need to know more". Just remember though, don't step over the line with fake blogs and testimonials. The FTC is starting to crack down on dodgy web advertising.